Distracted - Pedestrian Safety

Distracted - pedestrian safety campaign

Hornsby Shire Council together with Ku-ring-gai, North Sydney, Lane Cove, Mosman, Northern Beaches, Ryde and Willoughby Councils, in partnership with the Roads & Maritime Services (RMS) are working to make pedestrians more aware of the dangers of distraction while using mobile devices when out and about.

The Distracted…? campaign aims to reduce pedestrian crashes and challenge pedestrians to take responsibility for their own safety when crossing the road. The campaign urges pedestrians to concentrate on the road before stepping off the kerb.

In today’s technology-driven world it’s easy to zone out with so many portable and hand held gadgets stealing people’s attention away from the real world. This can be particularly dangerous for pedestrians who aren’t paying attention to what’s happening on the road.

Pedestrians become more vulnerable when stepping out from the kerb if they are distracted with their music devices and mobile phones because it limits their hearing and reduces their concentration.

The campaign rolls out across the eight northern Sydney Councils and will remind pedestrians to stop and be completely aware of all potential dangers before walking onto the road.

Many pedestrian casualties could have been avoided if people were more alert when crossing the road.

The Distracted…? pedestrian campaign includes print advertising, pavement decals, fence posters and banners, face-to-face promotions, social media and various types of outdoor advertising to engage pedestrians.

In the Hornsby LGA in 2015:

  • There were 21 crashes involving pedestrians resulting in 20 pedestrian casualties and one fatality. 57% were male and 43% female.
  • Pedestrian casualties in 2015 in Hornsby were higher than 2014 and higher than the five year average.
  • The majority of pedestrian casualties were aged over 70

Have you seen the Distracted campaign? Tell us what you think!

If you have seen the campaign through any of our advertising, flyers, postcards or media, please let us know what you think.

Take a quick survey

Safety tips for pedestrians

  • Avoid using mobile phones or music devices?
  • Cross at marked crossings or traffic lights
  • If you have to walk or run on the road, do so in the direction of oncoming traffic so you are more visible
  • At traffic lights cross only when the pedestrian signal is green.  Do not start to cross when the red light flashes
  • Before you cross a road, think about whether a driver can see you
  • Make eye contact with the driver before stepping out onto a crossing
  • Never assume a vehicle will stop for you
  • Avoid crossing between parked cars or in front of buses
  • Children eight years and under should hold an adult's hand at all times
  • Children ten years and under should hold an adult's hand when crossing the road
  • Wear bright or light coloured clothing at night or in reduced visibility conditions

Safety tips for drivers

  • You must give way to pedestrians crossing the road if you are in danger of colliding with them, even if there is no marked pedestrian crossing
  • Slow down on roads where there are likely to be pedestrians
  • Never assume a pedestrian has seen you and will wait for you to go past
  • Older pedestrians may need longer to cross
  • Children are difficult to see and may act unpredictably